It is probably something that you know, even if it’s not. The best way to market and promote your music online today is marketing. Even the most well-known artists have taken this route. In fact, some of the biggest players are even releasing new albums in digital download format.
He spoke to a close friend and associate, who is the president at a major independent record company. He said that digital music sales (or digital music downloads) have reached the half-way mark of all music. This means that digital music sales or digital music downloads may soon be enough to replace the need for physical products. It will, of course, increase the artist’s budget by not having to make CD pressing or manufacture. This will make it much easier to manage your music distribution efforts.
The end result is that I am not sure where to go with this. What I’m trying to say is that you should devote the majority of your time, effort, money and resources to promoting your music online. Internet music publicity should be emphasized more than traditional print publicity. Consider all the newspapers and magazines that have gone out of business today or transferred all their publications online. You have to be honest with yourself. If you’re not already on the Internet bandwagon for marketing and promoting your music, it is time to jump on board. You must keep in touch today with your fans through as many channels as possible. Do not expect them to come to your door, instead reach out.
This is a brief summary of some methods that you can use as an independent artist to promote your music, career and stay connected with your fans in this digital age.
Para Social Relationships Internet
You should have a presence on every social networking site for you and your band. Although you may already have a myspace account, which is great, it’s just not enough. Use social media such as Twitter, Facebook or Squidoo to keep your fans and potential supporters informed. It is a good idea to participate in music forums specific for your musical genre. These portals are quickly changing into a way for fans to meet up and keep in touch.
Official Artist Website and Blog
It is also important that your official band website or artist website be maintained. It should be as professional as possible, and reflect your artist image. This page is your online home. It should be maintained and updated regularly. It should contain a news page, a media page, and an audio page. This page should be kept up-to-date with news, clips and music. Your homepage should include interactive functionality that allows fans to comment, interact and get involved. You can keep your fans informed by creating a blog. However, you must keep it current and up-to-date. You can also subscribe via RSS Feed to your blog and everything you publish will be delivered right away to their computer. Very powerful.
Online Press Kit. Publicity
An online presskit, also known by the EPK (Electronic Press Kit), is an essential promotional tool for every artist and band, regardless of whether you have a digital or print press kit. An online EPK is a quick way to send your band information and music samples quickly to agents, venues, labels, and fans in order to promote their music Letsmix.
Widgets — A Big One
Although widgets are still a new method of music promotion online, they are extremely effective in viral Internet marketing. A widget is essentially a digital picture of your profile. It can include streaming, downloadable music, publicity and more. It allows you to collect fans’ email addresses. The widget code should appear on all websites. Widgets allow users to take the code from your website to place it on their own websites. This spreads the word to potentially thousands of people. Register for an account at reverbnation.com and you can receive your widgets immediately. Are you getting the idea of Viral Music Marketing?
Digital Emailing List
This should not be mentioned but most new artists who are in their initial stages of development, which I am responsible for, still don’t get the concept. A digital email signup module is essential for all websites. It is important to collect the email addresses of your fans and potential supporters and save them in a database so that they can be distributed. The possibilities are limitless with this mailing list. It is possible to announce show details and increase attendance. You can also broadcast new news or public relations announcements, conduct a contest, and announce CD releases. This will result in increased record sales. No artist, independent or major, should be without a digital mailing address.